The project is a dog food truck company that sells treats for dogs to raise awareness and money for the “Beagle Bill” petition. This is a fictional company supporting a real life animal adoption project. The petition is to raise awareness for lab tested animal adoption. Currently, there are no federal laws helping the adoption of healthy lab tested dogs. The target audience is dog lovers who want to get their dog a special treat. It will include a brand identity displayed through a logo, business cards, letterheads, uniforms, and a car wrap. Layout design will be shown through awareness and donation brochures, and menus. There will also be food packaging designs such as treat bags, to-go bags, cups, and bowls. There will also be an advertising campaign consisting of 3-5 advertisements, billboard, print, and social media.
Logo Style Sheet
Branding
Food Truck
Packaging
Advertising
