The client, J.Cole, wanted the brand design to be based on the album’s story which is about his friend’s life before death. The album is dedicated to the friend’s daughter, Nina. I designed the entire album as if it was only for the daughter. The project includes an album case, tour poster, handbill, t-shirt, general admission tickets, and VIP passes.
Album
front
back
Tour Poster
Handbill
T-Shirt
front
back
Tickets
VIP Pass
front
back